The buck stops with parents

Marketing and children

March 14, 2007 | by Peter Jon Mitchell , Senior Researcher, Institute of Marriage and Family Canada
PDF:  The buck stops with parents


  1. Danny Kucharsky (2007, February 20) Consumer groups demand end to Vachon gorilla campaign. Marketing Magazine. Retrieved March 5, 2007 from
  2. Brian Wilcox et al.(2004, February 20) Report of the APA task force on advertising and children: recommendations, p3. Retrieved March 8, 2007 from
  3. Miriam Zoll (2000, April 5) Psychologists challenge ethics of marketing to children. American News Service. Retrieved March 5, 2007 at
  4. Government of Quebec (updated 2007, February 5) Consumer Protection Act. Retrieved March 6, 2007 at
  5. Advertising Standards Canada (Revised 2004, April) The broadcast code for advertising to children. Retrieved March 9, 2007 from
  6. Bill Jeffery (2006, May) The Supreme Court of Canada’s appraisal of the 1980 ban on advertising to children in Quebec: Implications for “misleading” advertising elsewhere. Loyola of Los Angeles Law Review vol.39 no.237, pp.271-72. Retrieved March 7, 2006 from
  7. Thomas Robinson (2001) Effects of Reducing Television viewing on children’s requests for toys: a randomized controlled trial. Journal of Developmental and Behavioral Pediatrics vol.22 no.3
  8. Terry Lugaila (2003, August) A child’s day: 2000. U.S. Census Bureau. Retrieved March 2, 2007 from
  9. Erling Bjurström a professor of communications at Stockholm’s National Institute for Working Life told the Economist: “In reality, Sweden’s ban hasn’t worked.”
  10. Economist magazine Kid Gloves (2001, January 6) Economist vol.258, no.8203, p.60.
  11. Jacquie Perrin (2001, November 14) Ads aimed at kids. CBC Marketplace Retrieved March 5, 2007 from
  12. See
  13. Dave Goldiner (2006, May 25) Hasbro axes dirty dancer toys for girls. Daily News Retrieved March 8, 2007
  14. Chinar Dudani, Kapil Chandak, Ambrish Soni.(2004) Role of children in advertising. Indira Institute of Management. p.1. Retrived March 9,2007 from
  15. Dudani et al. Role of children. p.1