Who is "THAT guy"?

A new Ottawa-based campaign asks men to think twice about how they treat women while under the influence. But what we really need is a campaign that draws attention to the sort of guy men should be, and the role fathers play in shaping that.

June 1, 2011 | by Peter Jon Mitchell , Senior Researcher, Institute of Marriage and Family Canada
PDF:  Who is "THAT guy"?


  1. Taylor, L. (2011, May 20). "Don't be THAT guy": Edgy campaign targets link between alcohol and sexual violence. Ottawa Citizen.
  2. Intini, J. (2006, June 26). Female university enrolment exceeds male. Maclean's.
  3. Families count: Profiling Canada's families IV. (2010). Vanier Institute of the Family.
  4. Mitchell, P.J. (2008, April 24). Canadian street gangs: How bad, and what to do? eReview no. 40. Institute of Marriage and Family Canada. Available at http://www.imfcanada.org//issues/canadian-street-gangs-how-bad-and-what-do
  5. Parker, K. (2008). Save the males: Why men matter, why women should care. New York: Random House, pp. 16-17.
  6. Wilcox, W.B. (2011). Vive la difference: Gender & parenthood. A presentation to the IMFC Policy Conference 2011, May 5th, 2011 at Ottawa, Canada. His powerpoint is online at
    His presentation is online at http://www.youtube.com/watch?v=BBXsmCKGNhE
  7. Ibid.
  8. Ibid.
  9. Andersson, G. (2002). Children's experience of family disruption and family formation. Demographic Research 7. p. 351.
  10. Blankenhorn, D. as quoted by Kathleen Parker in Save the males, p. 68.